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Special Interest


What is Special Interest?
With ‘Special Interest’, Messe Frankfurt compiles themed Special Interest directories of exhibitors who have special qualifications. These directories refer to the purchasing requirements of individual visitor target groups.


The 3 Heimtextil Special Interest Themes

Interior.Architecture.Hospitality includes Heimtextil’s offerings for interior decorators and decision-makers in the contract business. The ‘Interior.Architecture.Hospitality DIRECTORY’ gives an overview of all exhibitors with contract textiles and furnishing solutions.


The ‘Green Directory’ contains a list of all exhibitors at the fair who use sustainable production methods.


The ‘directory of retail-trade suppliers’ lists exhibitors that offer home and household textiles in small and very small quantities. It is deliberately aimed at Heimtextil visitors from the specialist retail trade and the interior decorating business who want to order quantities tailored to their varying needs for a flexible product range.

How do exhibitors benefit from the Special Interest Themes?
The Special Interest Themes provide opportunities for additional marketing measures at no extra cost and attract visitors in a target manner. These measures include:

  • an entry in the relevant Special Interest directory – the Interior.Architecture.Hospitality DIRECTORY, the Green Directory, or the directory of retail trade suppliers;
  • special designation of the company’s stand with the relevant Special Interest signet
  • additional labelling of the company’s entry in the online exhibitor search and in the official trade fair catalogue with the relevant Special Interest signet

How can exhibitors qualify for inclusion in a Special Interest Theme?
Exhibitors can qualify by offering products in the relevant segments or by meeting the criteria of the respective Special Interest Theme.


Person in charge

Please name a person in charge for every Special Interest Theme. The submitted data will only be used by Messe Frankfurt Exhibition for further enquiries and will not be published.


Status monitor

The status monitor will show the progress you have made editing the individual Special Interest themes. The colours have the following meanings:

green = processing was successful and data has been sent, including the response “not participate”

red = processing is not complete yet, no data has been sent


Heimtextil product groups


Wall Decoration

Wallpapers, wall decoration, wall murals, paintint and decorating accessory, colours, varnishe, functional features Wall Decoration


Window & Interior Decoration

Curtains, drapery and curtain hardware systems, window decoration accessories, indoor sun-protection systems, insect protection screens, outdoor sun-protection systems, carpets, carpeting, flooring, functional features Window & Interior Decoration


Decorative & Furniture Fabrics

Furniture fabrics, furniture leather, artificial leather, outdoor fabrics, decorative fabrics, technical textiles for the contract business, fabrics for bed linen, functional textiles Decorative & Furniture Fabrics


Smart Bedding

Duvets and pillows, fillings, mattresses, mattress protectors and pads, mattress ticking, bedsteads, bed slats, bedding systems, functional textiles Smart Bedding


Bed & Bath

Bed linen, accessories in the sleeping area, terry goods and toweling, bathroom curtains, bath mats, bath robes, accessories in the bath area, functional textiles Bed & Bath


Beautiful Living

Table and kitchen linen, coated table cloths and foils, door mats, blankets (snuggleblankets, bed blankets and bedcovers), decorative cushions, accessories in the living area, products in the outdoor area, textiles and accessories for pets, functional textiles Beautiful living


Textile Design

Design studios, style agencies, colour codes, CAD/CAM suppliers



Certification body, labels, standards, certificates


Fibres and yarns, textile Materials, Finishing

Fibres and yarns, woven and knitted fabrics, sewing yarn, textile finishing


Textile Technology

Digital print technology, textile processing


Retail Services

Shopfitting, visual marketing, POS marketing, textile marking, retail technology, e-commerce, services


Associations, Institutes, Publishers

Publishers, associations, institutes, universities

Messe Frankfurt